The Tasting Room
Restaurant and bar with adjacent private liquor store.- Campbell River, BC
- Developed launch/annual marketing budget
- Copywriting, development and launch of new website
- Executed joint, launch marketing campaign including newspaper, yellow pages, local television, radio and outdoor advertising campaigns
- Developed member marketing materials, tasting notes and monthly e-newsletter for wine club
- Copywriting and execution of collateral materials including menus and operational templates
- Copywriting and execution of community marketing including holiday advertising, event marketing and local business network marketing
- Public relations strategies including the pitch and writing of a monthly wine and food article for local newspaper
“Susan jumped in right before we opened, taking on the launch of both projects and all the marketing initiatives that came with it. From the start, I knew I could rely on Susan to roll out both brands and execute on the marketing plan. Talented, fair and accountable, I highly recommend Susan and SMDmarketing.”
