Soupspoons
Gourmet urban soup bar chain- Vancouver, BC
- Created investment plan and presentation to raise money for expansion strategy
- Developed design and customer flow plan
- Executed targeted, high-leverage marketing plan at store level including customer loyalty program and direct mail advertising
- Created sub-brand for bulk product sales including merchandising plan and supporting collateral
“Susan provided clarity to our company and our objectives. She drove cost-effective operational changes, a new customer loyalty program, and created a new bulk sub-brand called Soup d’Jour that had immediate impact.
Throughout the project, Susan was not only in touch with my needs, she was in touch with my customers’ needs. I highly recommend Susan and SMDmarketing.”
