Intrawest Resort Club Group

Resort club division of Intrawest Corporation, the #1 resort development company in North America.
- Vancouver, BC
  • Developed, branded, and launched system-wide member referral/rewards program
  • Executed lead generation promotions at all resort club locations
  • Developed member collateral and templates for ongoing communications
  • Created resort club marketing materials

“Member referrals are a major part of our business – it’s a key lead generation tool. Susan’s creation and development of the ‘Resort Rewards’ program provided a platform our members could get their heads around, act on, and get rewarded for. And the results have dramatically impacted our bottom line.

As an organization, we have high standards that are consistent with our brand. Susan’s savvy marketing strategies were a perfect fit – and her direct yet easy going style really jelled with our culture. I highly recommend Susan to any organization looking for an innovative, sharp marketer that delivers. She’s a delight to work with.”

- Barb Jackson, Senior VP Member Experience & Business Development
www.clubintrawest.com
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