British Columbia Lodging and Campgrounds Association
Non-profit association representing 600+ properties, B&B’s and campgrounds.- Port Moody, BC
- Assisted in development and launch of BC Select Lodging, a member-driven subsidiary brand to support BC’s 1,249 independent hotels, motels, inns and resorts
- Developed brand strategy and logo
- Gathered data and program criteria via focus group presentations to potential members in all tourism regions
- Creative direction and copywriting for member and consumer website
- Developed marketing tools and collateral for membership drive
- Public relations surrounding launch at provincial tourism conference
- Consumer launch advertising strategies and campaign execution
“The development of the BC Select Lodging brand, marketing and operations has and continues to be an extensive, multi-layered project. Throughout the process, we’ve found Susan to be professional and creative. She’s responsive, accessible, and does what it takes to meet deadlines. Definitely a big-picture thinker that really ‘gets it’.”
